More signed clients from Meta and Google, and proof of what the ads caused.
For accountants, law firms and company-formation services in the EU and UK. We fix the inputs the ad algorithms learn from, then run holdout tests to measure the real lift. Flat monthly fee, no markup on your spend.
We reply within 1 business day (CET/EET). The audit is free, with no call required.
Holdout test · Meta · 6 weeks
Sample report · illustrative numbers
Qualified leads per 100k population
- Lift caused by ads
- +54%
- 90% interval
- +31% to +78%
- Cost per extra lead
- €58
Strategist's note: Meta ads are adding leads that wouldn't have come in otherwise. The platform reported 2.1× more conversions than the test supports, so we're setting budgets from the test figure. Next test: Google brand search.
Legal services · company and sole-trader (PFA) registration
Pending: Headline result with timeframe, e.g. cost per signed client −X% in N months
Read the case studyPremium food e-commerce · olive oil
Pending: Headline result with timeframe, e.g. contribution margin / ROAS change
Read the case studyWhy ads stopped being simple
Google and Meta automate the buying now. Your results depend on what you feed them.
The platforms grade their own homework
Google and Meta both report the conversions they claim credit for. Add the two together and you often get more sales than you actually made.
Automation optimises for the wrong thing
Advantage+ and Smart Bidding chase whatever you tell them is a conversion. If that's any form fill, you get cheap leads that never sign.
Nobody owns the inputs
Offer, landing page, creative and tracking sit between the agency, the web developer and you, so nobody improves them. They're also what decides results now.
Services
Three services, each one checked against what it earns you
Every retainer includes tracking, landing pages and creative. We don't charge extra for the parts that make the ads work.
Meta Ads
Facebook and Instagram campaigns fed with the offer, creative and conversion data Advantage+ needs to find buyers.
How it works
Google Ads
Search and Performance Max built around high-intent queries, with Enhanced Conversions so Smart Bidding optimises for signed clients.
How it works
Tracking & landing pages
Server-side tracking, focused landing pages and creative. These are the inputs Google's and Meta's AI optimise from.
How it works
Case study
Legal services · company and sole-trader (PFA) registration
A legal office that registers companies (SRL) and sole traders (PFA) for founders. Clients buy a fixed-price service with a clear deadline, so lead quality matters more than lead volume.
Read the full case study- Cost per signed client
- Pending: Result vs baseline
- Signed clients / month
- Pending: Result vs baseline
- Time to result
- Pending: Months
- Measured by
- Pending: How results were measured (CRM-matched signed clients? platform-reported?)
The Madz Method
Fix the inputs, launch, then prove the lift
Five steps, repeated every quarter. Step four is the one most agencies skip.
01
Audit
We check your tracking, offer and landing pages against your real leads or orders. You get the findings whether or not you hire us.
02
Inputs
We fix the inputs the algorithms learn from: conversion data, the offer, the landing page and creative volume.
03
Launch
A simple campaign structure on Google and/or Meta, with budgets set from your margins.
04
Prove
A holdout test shows how many sales the ads caused, separate from sales that would have happened anyway.
05
Compound
Budget moves to what the test proved. New creative and offers go into the next round.
Pricing
Published prices, flat fees
We don't take a percentage of your ad spend, so we gain nothing from inflating your budget.
- Starterfrom €1,200 / month
- Growthfrom €2,400 / month
- Scalefrom €3,900 / month
Start with a 30-day pilot for €1,500, credited to your first month if you continue.
See what's includedWho does the work
You talk to the person running your account
No account managers relaying messages. We use AI for speed, and a named person makes every decision.
Pending: Founder name
Founder · Paid media strategist
Pending: 2–3 sentence bio: years in paid media, channels, sectors
About usWhat we commit to
We don't promise revenue. Here's what we do promise.
You own everything
Ad accounts, pixels, datasets, audiences, landing pages and creative files stay in your name. Leave whenever you like and take it all with you.
No lock-in
Month-to-month after the 30-day pilot, with 30 days' notice. No 6- or 12-month contracts.
Dated month-1 plan
You get a written list of what we'll ship in month 1, with dates. If we miss a date that's on us, we credit that month's fee.
FAQ
Straight answers
Professional-services firms in the EU and UK, such as accountants, law firms and company-formation services, plus premium food and drink brands selling online. Most clients spend between €2,000 and €20,000 a month on ads.
Retainers start at €1,200 a month, flat, plus your ad spend paid directly to Google and Meta. Most clients start with a €1,500 30-day pilot, credited to the first month if they continue. Full prices are on the pricing page.
With holdout tests. We pause ads for a random share of regions or audiences and compare their sales with the areas that kept seeing ads. The difference is what the ads caused. You see the dates, method and raw numbers.
We don't guarantee revenue. Nobody honest can, because it depends on your market, offer and budget. We do guarantee what we control: a dated month-1 plan, ownership of everything we build, and no lock-in contract.
In Romania, on Central/Eastern European time, so we work the same hours as clients across the EU and the UK. We're GDPR-native and sign a data processing agreement with every client.
Find out what your ads are really doing.
Book a 30-minute call, or ask for the free recorded audit and decide afterwards. Either way you'll get a straight answer on whether we can help.
We reply within 1 business day (CET/EET).
- Flat fee, no markup
- You own every account
- Month-to-month
- DPA with every client