Case study · Romania
Pending: Headline result with timeframe, e.g. contribution margin / ROAS change
A premium olive-oil store selling online. The margin per order is thin, so profitable ROAS depends on first-order value and repeat purchases more than on cheap clicks.
- Client
- Pending: Client name, or approved anonymised description
- Timeframe
- Pending: Start and end month
- Average ad spend
- Pending: Average monthly ad spend in EUR
- Measured by
- Pending: How results were measured (Shopify orders? platform ROAS? MER?)
Where they started
- ROAS / MER
- Pending: Baseline
- Average order value
- Pending: Baseline (EUR)
What we changed
01
Offer and bundles
Pending: Offer / bundle changes
02
Creative
Pending: Creative angles and volume
03
Tracking
Pending: Tracking fixes (CAPI etc.)
Results
- ROAS / MER
- Pending: Result vs baseline
- Revenue from ads / month
- Pending: Result (EUR)
- Time to result
- Pending: Months
What didn't work
Pending: One thing that didn't work and what we changed
These results come from one client in Romania. Yours will depend on your market, offer, budget and tracking. See how we measure and report results.
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