Services
Meta Ads
We run Meta Ads (Facebook and Instagram) for professional-services firms and premium e-commerce brands in the EU and UK. Meta's Advantage+ already automates targeting and bidding, so our work goes into what it can't do alone: a sharper offer, a steady supply of new creative, and conversion data sent server-side so the algorithm optimises for paying clients instead of form fills. Every account gets a holdout test so you can see the sales the spend actually caused.
A good fit if…
- You already spend €2,000+ a month on ads, or you're ready to.
- Your leads come through a form, call or booking, and you can tell us which ones became clients.
- You want to know what your Meta spend causes, not only what it gets credited for.
What you get
- Account audit and rebuild plan in week 1
- Conversions API set up and verified
- New creative every month (volume by plan)
- Weekly written note from your strategist
- Quarterly holdout test with a lift readout
The work
What we actually do each month
Offer and angle
Before any campaign, we agree what the ad is selling and to whom. For a formation firm that might be a fixed-price package with a 48-hour turnaround. For a food brand, a first-order bundle.
Creative volume
Advantage+ picks winners from what you give it. We ship 6–12 new statics and short videos a month on Growth and above, built from the angles that are working.
Conversion data
We set up the Meta Conversions API and send qualified-lead or purchase events back, so the algorithm learns from real outcomes instead of page views.
Structure and budget
Few campaigns, broad audiences and clear budgets. We move money weekly based on cost per qualified lead or contribution margin, written down in your report.
How we prove it
Each quarter we run a geo or audience holdout. One part of the market sees no Meta ads for a set period, and we compare its sales with the rest. The difference is the lift Meta caused. You see the method, the dates and the raw numbers.
More on holdout testsFAQ
Meta Ads: common questions
Yes. We work inside your Business Manager as a partner. You own the account, pixel, dataset, audiences and every creative file, and you can remove our access at any time.
We recommend at least €2,000 a month in ad spend so Meta has enough conversions to learn from. Below that, Google Search is usually the better first channel for professional services.
A controlled experiment. We pause ads for a random share of regions or audiences and compare their results with the areas that kept seeing ads. The gap shows what the ads caused, separate from sales that would have happened anyway.
Find out what your ads are really doing.
Book a 30-minute call, or ask for the free recorded audit and decide afterwards. Either way you'll get a straight answer on whether we can help.
We reply within 1 business day (CET/EET).