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Tracking & landing pages

Google and Meta now automate bidding and targeting, so results depend mostly on the inputs you give them: accurate conversion data, a page that turns the click into a lead, and enough creative to test. We set up server-side tracking (Meta Conversions API, Google Enhanced Conversions, consent mode), build fast landing pages for your main offers, and produce ad creative. It's included in every retainer and available on its own as a fixed-scope project.

A good fit if…

  • Your ad platforms report conversions your CRM can't find.
  • Your ads send traffic to a homepage or a generic services page.
  • You need new creative every month and don't have a designer.

What you get

  • Tracking audit with match-rate baseline
  • Server-side events live and verified
  • 1–3 landing pages (by plan or project scope)
  • Monthly creative batch
  • Consent setup documented for your DPO

The work

What we actually do each month

Server-side tracking

Meta Conversions API, Google Enhanced Conversions and GA4, with consent mode v2 set up for GDPR. Events are deduplicated and checked against your real leads or orders.

Landing pages

One page per main offer. Clear price or starting price, proof, a short form, and Core Web Vitals in the green (LCP under 2.5s on mobile).

Creative

Static and short-form video ads built from your offer and the angles that convert. We use AI to make variations faster, and a named designer makes the final call.

Lead-quality loop

A simple way for your team to mark leads as qualified or signed, sent back to Google and Meta automatically.

How we prove it

Before and after: we document conversion match rates, page speed and lead-to-client rate when we start, then report the same numbers after launch.

More on holdout tests

FAQ

Tracking & landing pages: common questions

It can be, if it respects consent. We set up consent mode v2 and send events only as your consent banner allows. We sign a data processing agreement (DPA) with every client.

Find out what your ads are really doing.

Book a 30-minute call, or ask for the free recorded audit and decide afterwards. Either way you'll get a straight answer on whether we can help.

We reply within 1 business day (CET/EET).

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