Services
Google Ads
We run Google Ads (Search, Performance Max and AI Max for Search) for professional-services firms and premium e-commerce brands in the EU and UK. Search is where people who already need an accountant, lawyer or company-formation service go first, so it's usually the fastest channel to profitable leads. We control where Google's automation is allowed to spend, feed Smart Bidding real lead-quality data through Enhanced Conversions and offline conversion imports, and test what the spend actually adds.
A good fit if…
- People search for what you sell ("register a company in Romania", "accountant for freelancers").
- You can tell which leads became paying clients, even in a spreadsheet.
- You want broad-match and AI Max spend checked against real outcomes.
What you get
- Search-term and account audit in week 1
- Enhanced Conversions + offline import set up
- Weekly search-term review and negatives
- Weekly written note from your strategist
- Quarterly incrementality test
The work
What we actually do each month
Query control
We review search terms every week, maintain negative lists and keep brand and non-brand campaigns apart, so automation can't hide brand traffic inside 'growth'.
Lead-quality signals
Enhanced Conversions plus offline conversion import from your CRM or sheet. Smart Bidding then targets the leads that sign, not the cheapest form fill.
Landing-page match
Each ad group points to a page that answers the exact query. Where your site can't, we build a focused landing page (see Tracking & landing pages).
Budget by margin
We set target CPA or ROAS from your real margins, using the break-even calculator on this site as the starting point.
How we prove it
For Search we use geo experiments and, where volume allows, Google's own conversion-lift tooling. Brand search is measured separately, because it gets credit for demand that other channels created.
More on holdout testsFAQ
Google Ads: common questions
Sometimes. Both can work when they're fed clean conversion data and limited by brand exclusions and asset control. We usually start with tightly managed Search, then add automation once the data shows it's adding sales rather than taking credit for them.
No. We charge a flat monthly fee, so we gain nothing when your budget goes up. We'll tell you when spending more won't pay back.
Search usually shows clear signal within 4–6 weeks, once conversion tracking is fixed and enough leads have come through to judge quality. We won't promise a number before we've seen your account.
Find out what your ads are really doing.
Book a 30-minute call, or ask for the free recorded audit and decide afterwards. Either way you'll get a straight answer on whether we can help.
We reply within 1 business day (CET/EET).