Disclosure
How we measure and report results
The rules we follow before any number, quote or client name appears on this site.
Last updated 9 November 2026
Every number has a source
Each case-study result states its timeframe, the average ad spend and how it was measured, for example signed clients matched in the client's CRM, store orders, or platform-reported conversions. If a figure comes from the ad platform itself, we say so.
Results are not typical or guaranteed
Case studies describe what happened for one client in one market. They aren't a prediction of your results, which depend on your market, competition, offer, budget, margins and tracking quality.
Real clients, real words
Every testimonial is from a real client, quoted with their written permission, and is not edited to change its meaning. We don't pay for testimonials or reviews, and we don't write them on anyone's behalf. If a client relationship could affect how you read a quote (a discount, a family tie, an equity stake), we disclose it next to the quote.
Samples are labelled
Example reports and dashboards on this site use illustrative numbers and are labelled as samples. They show the format of what clients receive, not a client's results.
Guarantees
We don't guarantee revenue, leads or return on ad spend. The commitments we make (account ownership, no lock-in, a dated month-1 plan with fee credit for missed dates) are set out in each client's written agreement.
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