Case study · Romania
Pending: Headline result with timeframe, e.g. cost per signed client −X% in N months
A legal office that registers companies (SRL) and sole traders (PFA) for founders. Clients buy a fixed-price service with a clear deadline, so lead quality matters more than lead volume.
- Client
- Pending: Client name, or approved anonymised description
- Timeframe
- Pending: Start and end month
- Average ad spend
- Pending: Average monthly ad spend in EUR
- Measured by
- Pending: How results were measured (CRM-matched signed clients? platform-reported?)
Where they started
- Cost per lead
- Pending: Baseline cost per lead (EUR)
- Lead → signed client
- Pending: Baseline close rate
What we changed
01
Intent-led Search
Pending: What changed in Search structure and keywords
02
Offer on the page
Pending: Landing page / offer changes
03
Lead-quality feedback
Pending: How signed-client data was fed back
Results
- Cost per signed client
- Pending: Result vs baseline
- Signed clients / month
- Pending: Result vs baseline
- Time to result
- Pending: Months
What didn't work
Pending: One thing that didn't work and what we changed
These results come from one client in Romania. Yours will depend on your market, offer, budget and tracking. See how we measure and report results.
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